Sellerwerk Help Center
Everything you need to get started, connect Amazon, and automate your PPC — without the black box.
Getting started
Create your Sellerwerk account, connect Amazon, and see your first metrics.
What is Amazon PPC?
How the Amazon ad auction works, what you actually pay per click, and why your bid alone doesn't win.
Match types — when to use which
Exact, phrase, broad explained with concrete examples — plus negatives, a safe default structure, and the cannibalization trap.
First bid — how high?
Safe default bids by keyword type, daily budget sizing, weekly adjustment rhythm, and three common bidding mistakes.
Auto vs manual campaigns — decision tree
When discovery (auto) wins, when control (manual) wins, why most accounts run both, and how to avoid the auto-running-forever trap.
Learning phase — why nothing happens in week 1
How Amazon's algorithm calibrates over 7-14 days, what changes reset learning, what's safe to do early, and the one exception that justifies pausing fast.
Brand names — what the setting does
How the brand list shapes traffic classification, the Defend strategy bucket, and auto-pause protection — what to enter and what to skip.
Keyword research tool — Intelligence → Research
How to use the ASIN-based keyword research tool, what the IQ score means (volume + conversion + ACoS efficiency), and how to promote top terms into manual campaigns.
Two-factor authentication (2FA)
How to enable 2FA, which authenticator apps to use, why recovery codes matter, and what to do if you lose your phone.
Rule templates — quick-start without the bool builder
The 7 starter templates (Stop the bleeders, Scale the winners, …), the 3 categories (Protect / Grow / Efficiency), the 3-step Pick-Choose-Save pattern, and a recommended starter pack for a new account.
Rule preview — read the sentence before you save
Every rule shows a one-line natural-language preview above the bool builder. How to read metric / operator / value / lookback, why it catches almost every rule-building mistake before it touches a campaign.
Connecting Amazon
Step-by-step OAuth flow, marketplace selection, and common errors.
Automation basics
How rules work, which triggers are available, and why every action is logged.
Pricing & billing
Plan limits, click bundles, yearly discount, and how Stripe handles invoices.
Privacy & security
Where your data lives, GDPR handling, and how we handle Amazon tokens.
Dashboard tour
Every widget explained: health score, warnings, daily briefing, KPIs, jump-offs.
Mobile app (iOS & Android)
The native app explained: same data as the web, install via TestFlight / direct install (stores follow), first steps, layout differences, and a mini-FAQ.
Automation recipes
Five copy-paste rules with target, condition, window, action, schedule.
Common errors
OAuth failures, token revocation, rate limits, Stripe declines, sync stuck.
FAQ
Account, billing, Amazon connection, automations, data, privacy — in 18 short answers.
Onboarding checklist
The full path from a new account to a first automation rule — eight steps, must-haves and nice-to-haves.
Zero impressions — why your ads aren't showing
Eight reasons why a new campaign delivers no impressions, ordered by likelihood — bid too low, budget too low, no Buy Box, no reviews, and four more.
Data freshness — when does the worker run?
Cron cadence per job (15-min sync, daily reports), what happens on worker restart, and three quick checks to verify sync state.
Sync stuck — recovery steps
Four steps from confirming the stall to resolving via Force resync, plus what not to do.
ACoS vs TACoS
Two metrics, two questions — when each is right, and the low-ACoS/high-TACoS trap every growing brand hits.
Schedule rules safely
Four guards that turn a scary new automation rule into a safe one: templates, Dry Run, cooldowns, weekly audit-log review.
Setup for amazon.de
VAT handling, OAuth region, and what stays your tax advisor's responsibility.
German market — patterns worth knowing
Black-Friday-vs-Christmas seasonality, returns impact on TACoS, DACH expansion (AT shares amazon.de, CH doesn't), and listing language defaults.
Multi-country campaigns — and per-marketplace control
When to pause one country instead of the whole campaign, how the budget pool gets shared, why Sponsored Brands can't be multi-country, and the per-country filter trap.
Amazon setup — step-by-step
Six-step walkthrough from Sellerwerk Connect to first-sync-complete, plus four common gotchas and how to recover.
Amazon jargon — quick EN→DE translate
Fast lookup table for the English tech terms that show up in Sellerwerk articles, dashboards, and support emails — Sellerwerk features, Amazon PPC, tech/API, and Helium10 tool names. Not a deep glossary.
German tax terms — quick reference
Quick reference for the German tax terms that appear on Sellerwerk invoices and in DACH setup guides — USt, USt-IdNr., Reverse-Charge, B2B-Leistung, OSS, Kleinunternehmer, Vorsteuer, Drittland. Not a tax-advisor substitute.
Amazon PPC glossary — 50 terms
Scannable definitions for the 50 core Amazon PPC terms, grouped into metrics / mechanics / targeting / platform.
AI & automation transparency
How Sellerwerk meets Art. 22 GDPR: explainable rules, four human-oversight safeguards, and your rights to review, object, and withdraw.
Accessibility statement
WCAG 2.1 AA conformance status: what works today, known limitations with target fix-dates, how to report a barrier, and complaint escalation path.
Agency — bulk-apply rules across clients
For sellers managing 5+ Amazon accounts: bulk rule-apply, client-grouped reporting, per-client permissions. Not needed for single-account sellers.
Can't find what you're looking for?
Write to support@sellerwerk.de — we read every message.