Automation

Automation recipes

Five automation rules you can build in under two minutes each. Every recipe lists the target, the condition, the window, the action, and the schedule — ready to copy into the rule builder.

Run each new rule in Dry Run mode before activating. Dry Run shows exactly which rows the rule would touch today, without touching them.

1. Pause bleeders

The starter rule. Pauses keywords with spend and no sales.

Target: keywords on Sponsored Products
Condition: spend ≥ €20 AND sales = 0
Window: last 14 days
Action: pause keyword
Schedule: daily, after sync

Why these numbers: €20 is roughly five average CPCs on mid-competitive terms, giving the keyword enough sample to prove it won't convert. Shorter windows (7 days) pause keywords too eagerly; longer (30 days) wait too long.

2. Scale winners

The complementary rule to #1. Raises bids on keywords already converting profitably.

Target: keywords on Sponsored Products
Condition: ACoS < 20 % AND orders ≥ 3
Window: last 14 days
Action: raise bid by +10 % (capped at 2× original)
Schedule: weekly, Monday morning

Why weekly: raising bids daily oscillates — the keyword wins more impressions, CPC drifts up, ACoS follows. Weekly gives Amazon's bidder time to settle before the next nudge.

3. Auto-accept keyword harvester suggestions

The harvester flags high-intent search terms converting well on broad-match campaigns. This rule auto-creates exact-match versions of them in a dedicated ad group.

Target: harvester suggestions
Condition: confidence score ≥ 0.8 AND orders ≥ 2
Window: last 30 days
Action: create exact-match keyword at suggested bid
Schedule: weekly

Nuance: start with confidence ≥ 0.9 for a month. If your Audit Log shows these additions converting well, lower to 0.8.

4. Dayparting

Pause spend during the hours your conversion rate drops below break-even. Works best if your product has a clear daily rhythm (B2B = weekdays 9–17; B2C = evenings + weekends).

Target: campaign budget
Condition: current hour is between 02:00 and 07:00
Window: n/a (time-based, not metric-based)
Action: set daily-budget to €1 (effectively pauses)
Schedule: cron 0 2 * * * and 0 7 * * *

Two rules, not one: one to drop the budget, one to restore it. Test on a small campaign first — bad dayparting wastes more budget than good dayparting saves.

5. Budget protection (end-of-month)

Stops overspend when you're within 5 % of your monthly budget ceiling.

Target: campaign budget
Condition: month-to-date spend ≥ 95 % of target
Window: current month
Action: pause campaign
Schedule: every 6 hours

Match action to intent: if you want to slow rather than stop, swap the action to "reduce daily budget by 50 %" instead. Both are one-click to reverse on the 1st of the next month.