Setup for amazon.de — DACH specifics

Amazon DE is the largest marketplace in the DACH region and the default target for sellers based in Germany, Austria, or Switzerland. This article covers the specifics of setting up Sellerwerk against amazon.de — VAT handling, language defaults, and the two pitfalls that catch German sellers in particular.

Step 1 — Connect and enable DE

During OAuth, Sellerwerk asks which marketplaces to enable. Tick Deutschland (DE). The DE marketplace uses the same token as the other European marketplaces (FR, IT, ES, NL, PL, SE), so you can enable DE alone or combined.

Step 2 — Verify VAT reporting

German sellers need VAT-aware reporting: profit margins should show net figures (before VAT added at checkout) rather than gross. Under Settings → Billing → Tax settings, set your home country to Germany and add your USt-IdNr (VAT ID).

Sellerwerk stores the USt-IdNr but does not file VAT for you — that remains your tax advisor's job. What we do: display revenue figures net by default for German sellers, and apply the correct VAT on your subscription invoices (which counts as German B2B services, reverse-charge applies for cross-border EU).

Step 3 — German-market quirks

Two patterns catch German-market sellers disproportionately often:

• Seasonal Black-Friday peak vs Christmas. German buyers shift more spend to Black Friday than to Christmas relative to US patterns. Automation rules targeting Nov–Dec should use shorter look-back windows (7-day instead of 14-day) during Black-Friday weeks to react faster.
• Retouren-Quote matters more.Return rates in DE are structurally higher than in the US for certain categories (clothing, electronics). The Profitability dashboard subtracts returns from revenue — that's why your TACoS on DE looks higher than your ACoS suggests.

DACH expansion from DE

If you expand from DE into AT and CH: AT runs on amazon.de, no separate setup needed. CH is NOT on amazon.de — Swiss buyers order from amazon.de but shipping goes via Swiss resellers. Amazon's advertising data lumps AT and DE together; CH doesn't appear as a separate Amazon marketplace yet.

Compliance note

Sellerwerk itself is GDPR-compliant and hosts your data in Germany (netcup Nuremberg). The Impressum at /impressum and the privacy policy at /privacycover our side. Your own Impressum for your Amazon store remains your responsibility — we don't touch that.

Related

Connecting Amazon — OAuth flow. Privacy & security — data residency and Art. 22 GDPR.