Setup for amazon.de

Amazon DE is the largest marketplace in the DACH region and the default target for sellers based in Germany, Austria, or Switzerland. This article covers the specifics of setting up Sellerwerk against amazon.de — VAT handling, language defaults, and the two pitfalls that catch German sellers in particular.

Step 1 — Connect and enable DE

During OAuth, Sellerwerk asks which marketplaces to enable. Tick Deutschland (DE). The DE marketplace uses the same token as the other European marketplaces (FR, IT, ES, NL, PL, SE), so you can enable DE alone or combined.

Step 2 — Verify VAT reporting

German sellers need VAT-aware reporting: profit margins should show net figures (before VAT added at checkout) rather than gross. Under Settings → Billing → Tax settings, set your home country to Germany and add your USt-IdNr (VAT ID).

Sellerwerk stores the USt-IdNr but does not file VAT for you — that remains your tax advisor's job. What we do: display revenue figures net by default for German sellers, and apply the correct VAT on your subscription invoices (which counts as German B2B services, reverse-charge applies for cross-border EU).

Step 3 — Market strategy in a separate article

Seasonality (Black Friday vs Christmas), returns impact on TACoS, DACH expansion (AT shares amazon.de, CH doesn't), and German listing language are not setup topics — they're strategy. They live in a dedicated article: German market — patterns worth knowing. Read it once the connection is up and you see first data.

Compliance note

Sellerwerk itself is GDPR-compliant and hosts your data exclusively in Germany. The Impressum at /impressum and the privacy policy at /privacycover our side. Your own Impressum for your Amazon store remains your responsibility — we don't touch that.

Related

Connecting Amazon — OAuth flow. German market — patterns — seasonality, returns, DACH expansion. Privacy & security — data residency and Art. 22 GDPR.