Schedule rules safely
Automation rules on Amazon Ads change things — bids, budgets, status. Getting them wrong costs money. Sellerwerk gives you four guards that turn a scary rule into a safe one. Use all four for every new rule before you let it run unattended.
Guard 1 — Pick a template, don't freestyle
The template library is at Automation → New rule → Browse templates. Each template has thresholds that worked on real accounts. "Pause bleeding keywords" defaults to spend ≥ €20 and 0 sales over 14 days. Start from a template, adjust numbers, then activate — don't build from scratch on your first rule.
Guard 2 — Always run Dry Run before activating
Dry Run shows you exactly which keywords, campaigns, or ad groups the rule would touch today, without touching them. It runs the rule's condition against your live data and returns the match list.
If the match list has zero entries: the threshold is too aggressive or there's no data yet — adjust. If the list has 50+ entries: the threshold is too loose — tighten. A healthy rule matches 0 to 5 rows per day once the account stabilises.
Guard 3 — Set a cooldown
Automation → (your rule) → Cooldownsets how long the rule waits after it fires before it can fire again on the same target. Default is 24 hours. Lower cooldowns let rules over-correct; higher cooldowns delay recovery. Don't go below 12 hours unless you have a very specific reason.
Guard 4 — Review the audit log once a week
Every triggered action lands in Audit Log with the exact values that fired it and Amazon's API response. Once a week (Friday afternoons work for most people), scroll through the week's entries. If a rule is firing on rows it shouldn't, you catch it in 7 days instead of 90.
You can reverse any action from the audit log within 24 hours with one click. After 24 hours, the rule-writing UI can recreate the state manually.
When to start simple
Your first rule should be "pause bleeding keywords". Nothing else. Run it for two weeks. Once you trust it, add "scale winners" as rule #2. Don't try to build five rules on day one — the interactions between them are hard to predict.
Related
Automation basics — rule anatomy. Automation recipes — five ready-to-paste rules.