Rule templates — quick-start without the bool builder

Most sellers don't want to learn what AND/OR/NOT means. They want to say “pause keywords that bleed money” and have it work. That's what rule templates do — under Automation → New rule you find 8 starter templates. Pick one, the wizard fills in the action, conditions, and lookback automatically. You only choose the campaigns and save. No bool builder needed.

The 3 categories

• Protect — stop bleeding before it gets worse. Pause keywords that spend without converting, pause campaigns when stock runs low.
• Grow — push more spend into things that work. Raise bids on profitable keywords, push winners harder.
• Efficiency — trim waste without cutting performance. Cut budget on inefficient campaigns, harvest negatives, lower bids on high-ACoS keywords.

The 3-step pattern

1. Pick a templatefrom the wizard's step 1. Sellerwerk fills the action, condition tree, and lookback.
2. Choose your campaignsin step 2. Templates don't pre-pick scope — that's your call.
3. Adjust 1-2 numbers if needed, then save. The natural-language preview shows the rule as a sentence so you can sanity-check before saving.

The 8 templates

1. Stop the bleeders (Protect)

Use case:a keyword has spent at least €20 in 14 days with zero orders. That's a clear bleeder — no conversion signal at all.

Condition: spend ≥ €20 AND orders = 0 over 14 days.

Action: pause keyword.

When to apply: any account where you want Sellerwerk to stop wasting budget on dead keywords. Safe default — high spend + zero orders is unambiguous.

Tweak:raise the spend threshold (e.g. €50) if you have very small keywords you don't want auto-paused.

2. Scale the winners (Grow)

Use case: a keyword is converting profitably and consistently. Raise the bid to capture more impressions.

Condition:ACoS < 20% AND ≥3 orders AND ROAS ≥ 5× over 7 days.

Action: increase keyword bid.

When to apply: after the learning phase when you have enough conversion data to trust the signal. The three combined conditions filter out lucky one-offs.

Tweak: lower the ROAS bar to 4× if your category runs at thinner margins.

3. Inventory guard (Protect)

Use case: stock-on-hand is running low. Stop spending on ads for a soon-to-be-sold-out listing.

Condition:days of stock remaining < 7 (today).

Action: pause campaign.

When to apply: any FBA-heavy account where stockouts hit hard. Better to pause early than to drive shoppers to an out-of-stock page.

Tweak: raise the floor to 14 days if your replenishment cycle is long.

4. Pause non-converters (Efficiency)

Use case: a keyword has 10+ clicks in 14 days but zero orders. Click-traffic with no buying intent.

Condition: clicks ≥ 10 AND orders = 0 over 14 days.

Action: pause keyword.

When to apply:a slightly broader version of “Stop the bleeders” — catches keywords that haven't hit the spend threshold yet but are clearly not converting. The 10-click floor filters out under-sampled keywords.

Tweak: raise to 20 clicks for a more conservative cut.

5. Throttle inefficient campaigns (Efficiency)

Use case:a campaign is too expensive but you don't want to fully pause it. Cut its budget instead.

Condition:ACoS > 40% AND spend > €50 over 7 days.

Action: reduce daily budget.

When to apply: for campaigns that have some sales (not pure bleeders) but cost too much per sale. Keeps the campaign running, just cheaper.

Tweak: the budget-reduction percentage in step 4 — default 30% is moderate; 50% is aggressive.

6. Harvest negative keywords (Efficiency)

Use case: a search term in your auto campaign burned ≥€5 with ≥3 clicks and 0 orders. Add it as a negative so it stops pulling spend.

Condition: spend ≥ €5 AND clicks ≥ 3 AND orders = 0 over 14 days.

Action: add as negative keyword.

When to apply: weekly hygiene for any auto-campaign account. Reduces wasted spend long-term.

Tweak: the match-type (negative-exact vs negative-phrase) in the action settings — see match types.

7. ROAS booster (Grow)

Use case:a keyword has high ROAS and enough clicks to be confident. A simpler, faster scaling signal than “Scale the winners”.

Condition: ROAS ≥ 4× AND clicks ≥ 5 over 7 days.

Action: increase keyword bid.

When to apply: when you want a single-metric scaling rule without the multi-condition overhead of the full Scale the winners template. ROAS-only is simpler but ignores ACoS and order volume — use with care.

Tweak: raise the click floor to 10 if you want more statistical confidence.

8. Trim high-ACoS bids (Efficiency)

Use case:a keyword has ACoS > 35% on enough clicks to be reliable, but it's still converting. Lower the bid instead of pausing — soft intervention before the full-pause hammer.

Condition:ACoS > 35% AND clicks ≥ 10 over 14 days.

Action: reduce keyword bid.

When to apply: for keywords you want to keep active (brand keywords, must-rank terms) but make less expensive.

Tweak: the bid-reduction percentage in step 4 — default 15% is gentle; 30% is aggressive.

What templates DON'T do

• They don't pick your campaigns. Always step 2.
• They don't bypass the safety settings (cooldowns, dry-run, max-executions-per-day) — those still apply per the safe-scheduling guards.
• They don't auto-update when Sellerwerk changes the template definitions. Each rule you create is a snapshot of the template at creation time — your existing rules keep working unchanged.

When to skip templates and build manually

The bool builder is still there — click Build manually on step 1. Use it when:

• Your condition mixes AND + OR (templates are AND-only).
• You need a metric the templates don't use (CTR, CPC, impressions, conversion-rate).
• You want a different action than what the template suggests.

Quick reference

Recommended starter pack for a new account:

1. Stop the bleeders — protects your budget from day one.
2. Inventory guard — protects against stockout-driven waste.
3. Harvest negative keywords — cleans up auto-campaign noise.

That covers the three biggest waste sources without touching any scaling logic. Add the grow templates (Scale the winners, ROAS booster) once you have 30+ days of data.

Related: Automation basics for the broader system, rule preview for reading what your rule actually does, and ACoS vs TACoSif you're not sure which metric the templates use.

For questions: support@sellerwerk.de.