Basics
Amazon jargon — quick EN→DE translate
Amazon PPC and Sellerwerk throw a lot of English tech terms around. This page is the quick translation bridge — not a deep glossary (find that in the Glossary — 50 terms), but a fast „what does this mean" lookup for the terms most likely to show up in Help articles, dashboards, and support emails.
When to use this page:you're reading a Sellerwerk article or dashboard message and stumble over a term. Quick lookup here, understand, keep reading. If you need the deep definition, send us the exact place and we'll build it into the Glossary or the matching article.
Sellerwerk feature terms
| Term | Plain meaning |
|---|---|
| Audit log | Action history. Every automated action with its values + timestamp, undoable for 24h. |
| Backfill | Initial data import. Sellerwerk pulls 90 days of history from Amazon on first connection. |
| Bid recommendations | Bid suggestions Sellerwerk surfaces — you accept, modify, or ignore each one. |
| Bool builder | The AND/OR logic editor in the rule builder. Power-user UI; for most cases a template is enough. |
| Click packages | Pre-paid click bundles, 10-15% cheaper than overage. One-time purchase, valid 12 months. |
| Cooldown | Time a rule waits after firing before it can fire again on the same target (default: 24h). |
| Dry run | Test run of a rule: shows which rows it would touch today, without touching them. |
| Force resync | Manually trigger a sync job, instead of waiting for the next 15-min slot. Rate-limited to 1× per 5 min. |
| Harvester | Sellerwerk's search-term collector — watches Auto and Phrase campaigns, suggests converting terms for a Manual-Exact campaign. |
| Lookback | The time window a rule evaluates against (e.g. „last 14 days"). |
| Overage | Click usage above your plan's monthly quota. Billed at the plan's overage rate. |
| Read-only mode | You can view data but not edit rules or create new ones. Triggered by expired trial or unpaid invoice. |
| Search Term Report | Amazon's daily report showing the exact phrases that triggered your ad clicks. |
| Spend | Ad spend (English in API reports, „Ausgaben" in the German UI). |
| Suggested Bid Range | Amazon's suggested bid window for a keyword (e.g. €0.40-€1.20). |
| Worker | Background program that runs on a schedule (the daily sync, the reimbursement detection, etc.). |
Amazon PPC terms
| Term | Plain meaning |
|---|---|
| A+ Content / Enhanced Brand Content | Rich listing content with images and modules under the product description. Requires Brand Registry. |
| ACoS | Advertising Cost of Sale. Ad spend ÷ ad-driven revenue, in percent. Lower = more efficient. |
| ASIN | Amazon Standard Identification Number. 10-character product code (e.g. B0CH37FWZ3). |
| Brand Registry | Amazon's brand-protection program. Required for A+ Content, Sponsored Brands, and registered brand names. |
| Buy Box | The seller who gets the „Add to Cart" button on a product page — required for ad delivery. |
| CPC | Cost Per Click. What you actually pay per click (usually less than your max bid). |
| CTR | Click-Through Rate. Clicks ÷ impressions, in percent. |
| CVR / Conversion Rate | Orders ÷ clicks, in percent. How often a click turns into a purchase. |
| Dayparting | Time-based budget control. Pause ads or lower budgets at certain hours. |
| Impression | Your ad shown on a search results page or product page (free — you only pay on click). |
| KPI | Key Performance Indicator. The metrics you watch (Spend, ACoS, ROAS, etc.). |
| Long-tail | Long, specific search phrases (e.g. „stainless water bottle 1l blue") with clear buying intent and usually low competition. |
| Match Type | Exact, Phrase, or Broad. Determines how closely the search query must match your keyword. See Match types — when which. |
| PPC | Pay Per Click. Ad model where you only pay per click, not per impression. |
| ROAS | Return on Ad Spend. Ad-driven revenue ÷ ad spend, as a multiplier (e.g. 4× = €4 revenue per €1 spend). |
| SKU | Stock Keeping Unit. Your own product code, assigned when you list an ASIN. |
| SP / SB / SD | Sponsored Products / Sponsored Brands / Sponsored Display. Amazon's three ad formats. |
| TACoS | Total Advertising Cost of Sale. Ad spend ÷ total revenue (ads + organic). A strategic metric. |
| Vine program | Amazon's official review program for new products. Paid, but a legitimate path to your first reviews. |
Tech / API terms
| Term | Plain meaning |
|---|---|
| API | Application Programming Interface. The layer Sellerwerk uses to talk to Amazon. |
| HTTP 429 | Amazon API status: „too many requests". We back off and retry automatically. |
| MFA / 2FA | Multi-factor / two-factor authentication. Extra security code at login. See 2FA article. |
| ML / Black-box ML | Machine learning. „Black box" = decisions you can't inspect. Sellerwerk does NOT use black-box ML. |
| OAuth | Open Authorization. Amazon's consent flow that lets Sellerwerk see your ads without you handing over your password. |
| past_due | Stripe status: „payment overdue". We retry the charge for 7 days. |
| Rate limit | API request cap per time window. Amazon allows only N calls per minute. |
| Refresh token | Long-lived key Sellerwerk uses to renew short-lived access tokens. Stored encrypted. |
| SP-API | Selling Partner API. Amazon's API for seller-side data (inventory, returns, reimbursements). |
| WCAG | Web Content Accessibility Guidelines. Web accessibility standard (Level AA = mid-tier). |
Helium10 tool names
If you're comparing Sellerwerk to Helium10 (see Sellerwerk vs. Helium10) — what each Helium10 product does:
| Helium10 tool | What it does |
|---|---|
| Black Box | Product research database with BSR/revenue filters. |
| Cerebro | Reverse-ASIN tool — what keywords does my competitor rank for? |
| Frankenstein | Keyword cleanup tool (dedupe, sort). |
| Helium 10 Ads (formerly Adtomic) | The PPC module. Since 2025 included from Platinum tier, with 2% spend fee. |
| Magnet | Seed-based keyword suggester (input one term, get suggestions). |
| Refund Genie / Managed Refunds | Helium10's refund recovery, with a 10% success fee on recovered amounts. |
| Scribbles | Listing-text builder (generates title + bullets from keyword lists). |
| X-Ray | Chrome browser extension with inline stats on Amazon search pages. |
If your term isn't here
Send us the exact location (article URL + line, or dashboard screenshot) at support@sellerwerk.de — we'll add the term either here or in the deeper Glossary, depending on how much explanation it needs.
Related
Glossary — 50 terms: deep definitions with examples and usage notes. What is Amazon PPC?: if you've never run Amazon ads.