Onboarding checklist

This is the full setup path from a new account to a rule that pays for itself. Eight steps — four must-have to be useful, four nice-to-have that compound the value. Most customers finish the must-have block in 20 minutes.

Must-have (do these first)

1. Connect your Amazon account

Go to Settings → Amazon Accounts → Connect. Amazon OAuth opens in a new tab; approve access for Advertisingand you'll return to Sellerwerk with your seller profiles listed.

You need a ProfessionalSeller Central plan with Advertising access enabled — the Individual plan doesn't include the API scope we need. If OAuth fails with access_denied, that's usually the reason.

2. Choose your marketplaces

The European marketplaces share a single OAuth token — Germany, France, Italy, Spain, Netherlands, Poland, Sweden. Enable the ones you operate in. You can change the selection any time from the same page.

3. Wait for the first sync

We start a backfill job immediately — the last 90 days of campaign, keyword, and search-term data. Typical run-time is two to ten minutesdepending on account size. Leave the page if you want; we'll email you when the dashboard is ready.

If the sync runs longer than an hour, something is stuck — hit Force resync in the account row. See Common errors for the specific recovery steps.

4. Build your first automation rule

Go to Automation → New Rule and pick a template. The "Pause bleeding keywords" template is a safe first rule: pauses keywords with spend over €20 and zero sales in the last 14 days.

Before activating, hit Dry Run— you'll see exactly which rows the rule would touch today, without actually touching them. If the list looks right, click Activate. Every triggered action lands in your Audit Log, reversible the same day.

Nice-to-have (do these in week one)

5. Review your first triggered action

Once a rule fires, open Audit Log. Every row shows the triggering metric values and a link to the Amazon API response. If something looks off, you can undo the action with one click within 24 hours.

Spending five minutes here on your first real action is the fastest way to trust what the automation is doing. We don't hide anything from you.

6. Invite a teammate

If you work with someone — a co-founder, an agency strategist, a bookkeeper — add them under Settings → Team → Invite member. Choose Admin (full access) or Member (read + edit rules, not billing). Invites expire after 7 days.

7. Configure notifications

Decide which rule-engine events reach your inbox. Under Settings → Notificationsyou can toggle: rule actions fired, sync failures, Stripe payment issues, or just a weekly summary. Default is "everything" — most customers end up narrowing it to weekly plus exceptions within the first week.

8. Review your plan and billing

Confirm the trial plan matches your expected volume under Settings → Billing. You'll see usage bars for click-allowance, rule count, and team seats. If your click volume is near the plan ceiling, pre-paid click-bundles are 10–15 % cheaper than overage.

Add a payment method before the trial ends if you want continuous access — otherwise the account drops to read-only after 14 days.

When you've finished

The dashboard shows a "Getting started" tile that tracks your progress against these eight steps. Once you complete all eight, you can dismiss the tile from the dashboard.

Stuck on any step? support@sellerwerk.de — reply-to works and a person reads every message.