Dashboard tour
Your dashboard has five main areas. This guide walks through each — what the numbers mean, which are load-bearing, which you can ignore until you need them.
Period selector (top-right)
Everything on the page is scoped by the period you pick here. Default is Last 30 days. Click the dropdown for 7 days, 14 days, Month-to-date, Quarter-to-date, or a custom range. The period is remembered between sessions.
Tip: keep a second browser tab on a different period when you're comparing a trend — toggling back and forth is faster than re- selecting.
Health score (top-left card)
A 0–100 number summarising your overall account health. Not a KPI to optimise directly — it's a weather report.
- 80–100: green. Profitable campaigns, no major anomalies, click budget on track.
- 50–79: yellow. One or two warnings active. Look at the stream below before doing anything else.
- 0–49: red. Multiple active warnings or profit-negative campaigns. Triage from the top of the warnings stream.
The score is calculated from the weighted ratio of profitable to unprofitable spend over the period. The exact formula lives in the tooltip on hover — we don't hide it.
Active warnings (centre column)
The most actionable panel on the dashboard. Each warning is a concrete thing to fix, not a metric to stare at.
- Wasted spend — keywords that spent money without generating sales. Click any row to jump into a single-keyword view with a Pause button one click away.
- Bleeding campaigns — campaigns with ACoS past your profitability threshold (default 60 %). Click for a drill-down on which keywords inside the campaign are dragging the number.
- Cannibalization — two of your ad groups competing for the same impressions. Common cause: overlapping match types on the same term. The fix is usually a negative keyword, which the warning links directly.
Daily briefing (right column)
Yesterday's headline — what moved, what's new, what to watch today. Updated once per daily sync (around 04:00 CET). Not live; think of it as the newsfeed you'd want to read over coffee.
Entries link into the relevant deeper view — briefing is a jumping- off point, not a standalone tool.
KPI strip (below the fold)
Spend · Sales · ACoS · ROAS · Orders · Impressions · CTR · CPC · CVR. Each card hovers a tooltip with its formula. The strip is the "everything at a glance" row — use it when you already know which metric you care about. Start with the warnings stream first if you don't.
Jump-off links
Beneath the KPI strip, three deeper views: Campaigns (table with all campaigns, filterable), Intelligence (search-term report with context), Audit Log (every automation action that fired). Bookmark whichever you end up in daily.