Basics

Keyword research tool — Intelligence → Research

Under Intelligence → Researchyou'll find Sellerwerk's keyword research tool. You enter any Amazon ASIN and see which search terms the product was served on — including clicks, orders, sales, and an IQ score per search term.

How input works

Input field ASIN: ten-character Amazon code (e.g. B0CH37FWZ3). Sellerwerk validates the format immediately and pulls data from your connected Amazon Ads account. If you get no hits, your account either ran no ads on the ASIN or the data is older than 90 days — in that case run a force resync (see Data freshness).

What you see in the table

Search term — the actual phrase shoppers typed into Amazon.
Marketplace — which Amazon market (DE/FR/IT/...) triggered the search term.
Impressions / clicks / orders — raw performance numbers per search term over the last 90 days.
Sales / spend — revenue and ad spend in your reporting currency.
Conversion rate — orders per click.
IQ score (0–100)— Sellerwerk's aggregated quality score combining volume, conversion, and ACoS efficiency. More on this below.

What the IQ score means

The IQ score (Intent-Quality score) is a 0–100 rating per search term. It combines three dimensions:

Volume — how many impressions did the term serve on your ASIN? More volume = higher weight, because the signal is statistically more reliable.
Conversion efficiency — how often does a click turn into an order? High-converting terms are the real ad gold.
ACoS efficiency — how much ad spend per sale? Terms with low ACoS are more profitable and get more score weight.

Rule of thumb:terms with IQ score 70+ are candidates for promotion into a manual-exact campaign. Terms under 30 are usually noise and shouldn't be added.

CSV export

The Export button gives you the full table as a CSV file. The file is named sellerwerk-keyword-research-{ASIN}.csv and contains all columns plus the IQ score. Open it in Excel or Google Sheets to sort or pivot into marketplace clusters.

Sensible next steps

Identify the top IQ-score terms (70+) and promote them into a manual-exact campaign.
Add high-spend zero-sales terms as negative keywords in your auto campaign so they stop pulling budget.
Check cross-marketplace patterns: a term that converts on DE but not FR/IT often points to missing local listing optimization.