Agency — bulk-apply rules across clients
On the Agency tier and up, you manage multiple Amazon accounts under one Sellerwerk organisation. This article covers the three operations that save the most time once you're past 5 clients: bulk rule-apply, client-grouped reporting, and client-specific permissions.
Bulk rule-apply across clients
Rules created on the agency level can be applied to any subset of your client accounts. Go to Automation → New rule, build the rule as usual, then in the Targets section pick Apply to multiple clients. You get a checkbox list of every connected client; tick the ones this rule should run for.
Behind the scenes, Sellerwerk creates a separate rule instance per client (so each carries its own audit log and can be paused independently), but all instances inherit changes to the parent rule. Edit once, propagate.
Client-grouped reporting
Agency → Clients shows a table of every managed account with key metrics side-by-side: spend, sales, ACoS, rule-actions-fired, and a health score. Sort by any column to surface clients trending poorly.
Click any row to drill into the client-specific dashboard, which is the same view the client would see if they logged in themselves. Useful for running the same Friday-morning review across ten clients in 20 minutes instead of two hours.
Client-specific permissions
Some clients want to see their account but not edit anything. Others hand over complete control. Both patterns fit.
Agency → Clients → (client) → Invite sends an invitation with one of three roles: viewer(read-only, can't pause rules), collaborator (can edit rules but not billing), admin (full access). The invitee sees only their own account, not any other agency client.
What doesn't work yet
White-label PDF reports with your agency logo are in the codebase but gated on the logo-upload flow landing — currently in the first minor release after v1.0. Until then, the PDF reports carry the Sellerwerk logo. Ahmed will email every Agency-tier customer when the logo upload ships.
Related
Pricing & billing — Agency tier features list. Common errors— including the agency-sub-client-invite confusion that's worth reading once.