Basics

Getting started

Welcome to Sellerwerk. This guide walks you from account creation to seeing your first Amazon campaign metrics — usually under ten minutes.

1. Create your account

Sign up at sellerwerk.de/signup. You'll get a 14-day trial of the Growth plan — no credit card required. Check your inbox for a confirmation link, then set a password.

2. Connect Amazon

Once logged in, go to Settings → Amazon Accounts and click Connect. You'll be redirected to Amazon's OAuth consent screen. Approve access for Advertising, and you'll land back in Sellerwerk with your seller profiles listed.

Select which marketplaces Sellerwerk should manage (you can always change this later). For most European sellers that means enabling Germany, France, Italy, Spain, Netherlands, and Poland on the same token.

3. Wait for the first sync

We immediately start a backfill job that pulls the last 90 days of campaign, keyword, and search-term data. Depending on account size, the first sync takes two to ten minutes. You can safely leave the page — we'll email you when the dashboard is ready.

4. Explore the dashboard

Your first stop is the Dashboard — top-line spend, sales, ACoS, ROAS across the period you pick. Below that sits Intelligence, where we flag wasted spend, bleeding campaigns, and cannibalization between ad groups.

5. Build your first automation

Go to Automation → New Ruleand pick a template. The "Pause bleeding keywords" template is a safe first rule: it pauses any keyword with spend over €20 and zero sales in the last 14 days. You'll see every triggered action in the Audit Log.