AI & automation transparency
Sellerwerk's automation rules make decisions that affect your advertising spend — pausing keywords, adjusting bids, halting campaigns. Under Art. 22 GDPR that counts as automated individual decision-making, and it triggers obligations about transparency, human oversight, and your right to object. Here's how we meet them.
What we classify as an "automated decision"
Anything that changes your Amazon account without an explicit click from you: paused keywords, adjusted bids, paused campaigns, applied negative keywords. Dashboards, reports, and warnings are notautomated decisions — they're information.
Every decision has five components
Every automated decision in Sellerwerk is expressible as a tuple of target, condition,window, action, and schedule. The "Pause bleeding keywords" rule, for example: target = all keywords in selected campaigns, condition = spend ≥ €20 AND conversions = 0, window = 14 days, action = pause, schedule = daily at 06:00 UTC.
No black-box ML. If a rule could be written into a spreadsheet formula, that's exactly what it is.
Human oversight — four structural safeguards
- Dry Run before activation — no rule ever pauses a keyword without first showing you exactly which keywords it would pause. You review the preview, then click Activate.
- One-click reversal, same day — every decision in the audit log has a Reverse button. Clicking it within 24 hours restores the prior state. No ticket needed.
- Global kill switch per organisation — Settings → Automation → Disable kill switch stops every rule in the organisation. The audit log is preserved; nothing is lost.
- Dry-run-only mode — org-wide setting where rules evaluate against real data but never execute. They log what they would have done; you convert suggestions into action manually.
Meaningful information about the logic
Every rule shows its condition in plain language on the rule-detail page. No "AI decided" text in the audit log — each entry lists the numeric values that crossed the threshold:
2026-04-20 06:14 UTC· Rule "Pause bleeding keywords" · Keyword: wireless-earbuds-bluetooth · Condition evaluated: spend = €23.17 (threshold: €20), conversions = 0 (threshold: 0) · Action: paused.
If you ever want the explanation of a specific decision, email support@sellerwerk.dewith the audit-log entry and we'll walk you through it within 2 business days.
No machine learning in v1.0
Sellerwerk v1.0 does not use ML-based bid recommendations. Every decision is deterministic rule-evaluation. If we ship ML-based recommendations in a later version, we'll update this page, label them clearly in the UI ("AI recommendation"), and gate them behind explicit click-to- accept. No hidden model.
Fair processing and non-discrimination
Rules in Sellerwerk only evaluate campaign-performance metrics (ACoS, spend, conversions, CTR, CVR). No rule uses your identity, location, language, age, or any personal attribute as input. Rules are strictly organisation-scoped: another organisation's data never influences your decisions, and your data never influences theirs.
Your rights — how to exercise them
- Be informed: this page + your always-on audit log at /audit-log.
- Request explanation of a specific decision: email support with the audit-log entry.
- Request human review: same email; Ahmed responds within 2 business days.
- Object to automated decision-making: Settings → Automation → Global kill switch, or email support.
- Withdraw data: Settings → Account → Delete organisation. All automation history is purged within 30 days.
Legal basis
Contract performance (Art. 6 § 1 lit. b GDPR) — you signed up for automation; executing your configured rules is the core service. Where explicit consent under Art. 22 § 2 lit. c is required, creating a rule and clicking Activate serves as that consent — withdrawable at any moment.
Changes to this policy
We review this statement every quarter and whenever new rule-engine capabilities ship. Material changes are emailed to all active customers 30 days before taking effect. Version history lives in the docs repo under docs/legal/ai-transparency.md.
Contact
- privacy@sellerwerk.de — GDPR-specific questions
- support@sellerwerk.de — explanation or review of a specific decision
- Postal: see /impressum