Listing Score — what the 5 components mean

On the profitability detail page of every product you find the Listing Score — a 0-100 rating showing how complete and search-relevant your Amazon listing is. A high listing score correlates with better conversion rate and therefore lower ACoS at the same ad budget.

Where to find the score

Go to Profitability and click an ASIN. At the top of the detail page you see the score card with the total number and a per-component breakdown. The card is colour-coded:

• 80–100 (green) — listing is in good shape.
• 60–79 (orange) — okay, but 1-2 components have optimization potential.
• 0–59 (red) — listing is weak. Advertising becomes significantly more expensive per conversion in this range.

The 5 score components

Sellerwerk computes 5 components of up to 20 points each, total 100. Per component:

1. Title quality (max. 20)

Evaluates title length (Amazon limit ~200 chars, optimal 150- 200), keyword density at the start, and brand-name position. Improvement: use the first 80 characters for the most important keywords, put the brand name first.

2. Bullet points (max. 20)

Scores count (Amazon allows 5, optimal 5/5 used) and length per bullet (200-250 chars). Improvement: each bullet addresses a different purchase trigger (material / size / use case / warranty / care).

3. Images (max. 20)

Checks count (Amazon allows up to 9, optimal 7+) and resolution (at least 1,000×1,000 for the zoom function). Improvement: one lifestyle photo, one detail shot, one size-comparison photo, and at least three application shots.

4. A+ Content (max. 20)

Evaluates whether A+ Content (Enhanced Brand Content) is set up and how many modules are active. A+ Content requires Amazon Brand Registry — see Sellerwerk's doc on the brand list. Without Brand Registry this component is automatically 0 and the maximum score caps at 80.

5. Description (max. 20)

Scores length of the product description (optimal 1,500-2,000 chars) and whether it contains HTML formatting (lists, paragraphs). When A+ Content is active, the description has less weight — Amazon often doesn't even display it.

How do I improve the score?

1. Look at the lowest component first — leverage is biggest there. Bringing one component from 5 to 18 yields more score points than bringing two components from 16 to 20.
2. Take the Sellerwerk recommendations on the detail page. Per component we show concretely what's missing (e.g. “only 4 of 5 bullets used”).
3. Edit the listing in Amazon Seller Central — Sellerwerk doesn't write to your listing directly.
4. Wait 24-48 hours, then the Sellerwerk score refresh runs and you see the new rating.

Score and ACoS

A higher listing score has an indirect effect on your ACoS — at the same click, more conversions, so lower ACoS. In practice we see a 15-25% ACoS improvement over 4-6 weeks when score jumps from 50 to 80, even without touching the PPC setup.

What Sellerwerk does NOT do

Sellerwerk doesn't write titles, bullets, or descriptions for you. The Listing Score is diagnosis, not a listing builder. If you need listing generation, Helium10 Scribbles or Jungle Scout are better fits — see the glossary for terminology.

For questions: support@sellerwerk.de.